Illustrated portrait of Georgia Lux, children's author

Georgia Lux

Children's author & storyteller

About the author

She wanted her daughter
to see herself in a book.

Not just her name on the cover. Her face. Her eyes. Her exact laugh. Georgia Lux spent two years building the kind of book she couldn't find anywhere else — and now every child can have one.

It started with a bedtime disappointment.

Georgia's daughter Mia was five years old when she asked why the girl in her favourite storybook had brown eyes, but never her brown eyes. Georgia laughed it off that night. But the question stayed with her.

She searched online. She found plenty of books where a child's name was woven into the story. She found books where a parent could pick from three skin-tone presets. But nothing that showed a child as they actually looked — their precise face, their specific eyes, the exact shade of hair that made them them.

"Mia didn't want a book with a character who vaguely resembled her. She wanted to open the pages and see herself. Completely. Undeniably."

So Georgia started writing. She drafted a story about two children who learn that sharing isn't about giving things away — it's about making the whole thing bigger. She worked with illustrators and technologists until the art was good enough to pass the most critical test she knew: Mia's reaction on the first read.

The night Georgia handed Mia that first printed copy, Mia went very quiet. She turned the pages slowly, one by one. Then she looked up and said: "Mummy. That's really me."

That was the only review Georgia needed.

"A child who sees themselves in a story doesn't just enjoy it. They believe it. They believe they are someone stories get written about."

Georgia launched NameInTheBook so that every parent could give their child that moment. Not a novelty. Not a gimmick. A real, beautifully made book — printed in the UK, hardcover, publisher-grade — where every page was written for them.

The books carry big ideas lightly: cooperation, fairness, kindness, trust. The kind of values that stick when a child first meets them in a story about themselves. Georgia believes children are ready for these ideas far earlier than we give them credit for — they just need to be invited in.

Today, every book Georgia creates starts with the same question Mia asked at bedtime: why can't I be in it?

Now you can be. Your child can be.

What every story stands for

Georgia writes with purpose. Each book carries a theme young readers carry for life.

🤝

Cooperation

Working together creates something bigger than either person could alone. The Bigger Pie shows children that sharing isn't a loss — it's how you grow the whole pie.

⚖️

Fairness

How we treat others comes back to us. Georgia's stories explore reciprocity — the quiet magic of what happens when kindness is in the room.

Believing in yourself

Every child who opens these pages sees themselves as the hero. Not because we told them so — because every page shows it to be true.

Give your child the moment Mia had.

Takes ten minutes. Free preview before you pay. Personalised to their exact look.

Create their book now →

Printed in the UK · Worldwide delivery · Free preview before you pay